What is Banner Marketing or Banner Advertising?

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silver light, Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. These Banners are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.

VH Techno Soft can help you make best use of your Banner Advertising potential through:

•Assisting with campaign planning
•Recommending the most appropriate online media for your budget and product
•Devising the creative message and banner design
•Executing the campaign